Being present on Facebook, Instagram, LinkedIn, TikTok has become essential, whatever your activity. It allows you to consolidate your brand image and share your story.


Choose your training !


Being able to define the target profile is the first step.
You need to create a “persona”: a fictitious person who looks real and is inspired by your ideal target. He or she has a job, a family life, habits, desires,…

If your target audience is important, you can create several and adapt your media strategy to the beliefs and expectations of these personalities.

Knowing your target audience will make it easier to address them in the right tone and to talk about the subjects that interest them. You will therefore reach them directly, increase your commitment and have a better chance of reaching your initial objective, which is to sell.

There are a multitude of tools available to find out how well you’re doing and how responsive your “persona” is to your publications.
We’ll talk about this in a future article.


It may sound simplistic, but it is important to get your audience to like, comment on and share your publications in one short sentence. Many people place this call to action at the end of their text.

Try to place it at the very beginning. For example, start your publication with “What would you do if you did? “followed by the rest of the more explanatory content.

Reading time on social networks is very limited, so draw attention to it as quickly as possible.

A good way to see if your “call to action” is effective is to create A/B Testing. This involves trying different places or ways of placing your “call to action” to see where and how it works best for your community.


By knowing your target, you’ll know which social networks they frequent. You need to know the audience profiles of the media. This way, you will be relevant by being there. You will focus your communication in priority on them.

Some examples:

Pinterest is 73% female and will appeal to people who are attached to visuals and beautiful things.

Is your target group young? Nearly 50% of Snapchat users are between 18 and 25 years old.

But also the new trend, TikTok which counts more than 625 million active users per month.

What are the characteristics of each social network? There is a lot of information on the internet, we will summarize it very soon on our blog. To not miss it, subscribe to the newsletter!

Be yourself

The sharing of content made on your account must be consistent. It must reflect your brand values but also directly yours. This is so that your community can recognize and appropriate them.

Develop a charter that will remind you how you want to communicate with your community in order to remain consistent in the content you share with them and stay in tune with yourself.

It’s always better to share publications when the values behind them match, isn’t it?

Need help ?
We can help you !

Interact with the community

It is important to communicate with your community to show them that they are important, to involve them as much as possible in what you share. It shows that you care about those who follow you. 

Respond to a subscriber by addressing them by their first name (preceded by the famous @). It may seem trivial, but it brings a little bit of friendliness and sympathy that can make all the difference. 

Like and thank those who share

It’s really a reflex to put in place. Don’t let the actions that spread your communication go by without thanking them and putting a little “like”
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Generate engagement in messages

Publications should be designed to generate excitement. It’s not about publishing, just about being active! Think about the emotions you feel. Be interesting. And, for each comment obtained, give an answer, if possible openly.

You have to engage in conversation, interact as much as possible. Example: if someone publishes a comment saying “Interesting publication”. Answer with : “Thank you very much (and his first name tagged as seen just before) ! Which part helped you the most?” or “Are you going to take action?” or “Have you ever tried something similar?”.

Choose the right hashtags

The use of hashtags has become commonplace and can be found on all social networks. Don’t abuse them, there is always a recommended limit so that they still have an impact.

Are you often quickly lost in the mass? Avoid using over-used #’s, you risk not being visible. Look for hashtags that attract interest but not too much.

Be responsive, interactive and friendly

Show you’re listening to your followers. Be nice and courteous. Don’t fall into troll traps. If it is in line with your company’s charter, use emoticons to underline the link with your community.

Create an active community

Members will meet among themselves, among people with a common interest: your brand or your company. An interest that they will enjoy sharing with others. This will allow you to increase your audience and your e-reputation. Push for interaction!

Involve your community in publications. Tag the name of a fan in the response to another. For example: “Like @Alain and @Lucie, you seem to prefer blue models… Who prefers red?”

You want to receive

some hungry news ?

It is now up to you to take the above points and implement them in the way you communicate with your community. Don’t hesitate to make a checklist of these tips and make sure that your upcoming publication includes as many of these elements as possible.

We can also help you to establish a marketing strategy in line with your image that will be strong and effective. So, you will be exactly what, when and how to publish in order to get maximum results and make the most of the work done!

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